Where you rank, why you don’t, and exactly what to fix — prioritized by impact. No 40-page PDF of jargon; a clear punch list you can act on (or hand to us).
Every audit covers the four things that actually move rankings.
What you rank for, what you should rank for, and the gap between.
Speed, crawlability, indexing, mobile, schema — the plumbing Google grades.
The searches your customers make that your site never answers.
Who outranks you locally and exactly why.
Google Business Profile, citations, and reviews — the Fort Myers map pack.
Every finding ranked by impact and effort. Quick wins first.
We crawl your site and pull ranking, speed, and competitor data.
Findings ranked by what actually moves the needle.
A plain-English walkthrough — live, not just a PDF dump.
DIY with the punch list, or we implement it for you.
When a local business is invisible in search, the cause is rarely exotic. In roughly the order we find them: the site is technically fine but says nothing a person would search for, the same topic is spread across four near-identical pages that compete with each other, the business details differ between Google and the website, or a setting somewhere is quietly telling search engines not to index pages at all.
That last one sounds far-fetched and is more common than anyone expects. A staging site that went live with indexing switched off, a plugin conflict that strips the instructions telling Google what to do with a page, a sitemap that returns an error nobody has looked at. These are boring, fixable, and they cap everything else you do until they are dealt with.
The point of an audit is to find out which of these you actually have, in order of how much they are costing you, rather than starting from the assumption that you need more content or more links. Sometimes you do. Often the pages you already have are competing with each other and consolidating them is worth more than writing anything new.
Whether pages can be crawled and indexed at all, whether the sitemap works, how quickly pages load, whether the mobile version is usable, and whether anything is returning errors or redirect chains.
Titles, descriptions and headings, and whether any two pages are chasing the same thing. Overlap is the most common problem we find and the one owners least expect.
Whether your Google Business Profile is complete and consistent with the site, whether your name, address and phone match everywhere they appear, and whether the pages that should rank for your city actually mention it in a way that reads naturally.
The questions your customers ask that your site does not answer, and which of them are realistically winnable rather than dominated by national sites with budgets you are not competing with.
A written report in plain English, sorted by impact rather than by category, so the first thing on the list is the thing most worth fixing. It says what is wrong, why it matters and what fixing it involves — including the items you could reasonably do yourself.
No. The report is yours and it is written so another developer could work from it. We would rather be useful and be remembered than hold findings back as leverage.
Technical fixes can change how you are crawled within weeks. Content and authority move over months. Anyone attaching a guaranteed ranking to a date is guessing, and the guarantee is unenforceable in any case.
No, and they are worth keeping separate. The health audit is about whether the site is functioning, safe, current and fast. This one is about whether people can find it and why they cannot.
No, and the promise is a reliable sign to walk away when you hear it elsewhere. Nobody controls the ranking, so nobody can guarantee a position on it. What can be promised is that the things holding you back get identified honestly.
Different problem, and increasingly it is the one that matters. When somebody asks an assistant for a recommendation instead of running a search, ranking does not come into it. That is covered by the AI visibility audit.